I developed renders for a pitch for a winter sporting event. The sporting event was billed as the ‘greenest’ it has ever been, so we suggested the tagline ‘Game Changer’ in order to highlight their environmentally concious ambitions.
We used their logo as a starting point, and expanded it into a concept for a full visual identity. We focused on creating an identity that work primarily in a digital format and had vibrancy and ‘future focus’ to fully reflect the ambitious and progressive nature of the event.
We used their logo as a starting point, and expanded it into a concept for a full visual identity. We focused on creating an identity that work primarily in a digital format and had vibrancy and ‘future focus’ to fully reflect the ambitious and progressive nature of the event.
For the pitch I created some renders of the logo as an ice sculpture, overlaying it on different graphics created by my colleage to achieve a refracted effect.
Clockwise from Top: Mesh Mode View of Model / Camera Perspective of Model
/ Black & White Refractive Test 1 / Black & White Refractive Test 2
/ Gradient & Line Refractive Test 1 / Gradient & Line Refractive Test 2
Playing with colour and refraction
Different layout tests
Render Test
Social Media Mock Up