Glasgow Alliance to End Homelessness
My Roles:
Concept Creation, Visual Design, Artworking
Work completed at Tangent
Glasgow City Council took a radical new approach to address the issue of homelessness, establishing a new alliance of partner agencies to work towards its aim of ending in rough sleeping in the city completely by 2030.
Glasgow’s ‘Alliance to End Homelessness’ is the first of its kind in the UK. With an operating budget of £187 million over ten years, it offers a significant opportunity to demonstrate that the pooling of resources, skills and expertise can deliver a real and tangible transformation. ‘Lived experience’ is embedded at every level of the decision making process, with people who have actually experienced homelessness helping to shape the delivery of services.
Glasgow’s ‘Alliance to End Homelessness’ is the first of its kind in the UK. With an operating budget of £187 million over ten years, it offers a significant opportunity to demonstrate that the pooling of resources, skills and expertise can deliver a real and tangible transformation. ‘Lived experience’ is embedded at every level of the decision making process, with people who have actually experienced homelessness helping to shape the delivery of services.
Uncovering the hidden elements of homelessness was at the centre of the identity. Often, people end up homeless because lots of little things build up - bills, relationships, job losses, responsibilities - all leading to overwhelming stress.
This concept of hidden elements was conveyed through the layering of photos, text and colour. The stacking elements also represent the Alliance’s structure itself: the local authority, the organisations, the charities, the people who work with them, the people who are helped by them - emphasising that no single entity can solve this problem.
Brochure mock ups
Clockwise from Top: Brand Guidelines Slides / Digital Poster / Pop Up Banners / Twitter Header
Glasgow Alliance to End Homelessness
Digital Identity
Fly posters, digital adverts and social media content was used throughout Glasgow to spread the message.
Fly posters, digital adverts and social media content was used throughout Glasgow to spread the message.
Twitter CTA post
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